As a Speciality Coffee Roaster our approach to working ethically goes beyond well-known ‘sustainability initiatives’ like “Fair Trade” for example. Instead we use a multi-faceted approach working with responsibly minded importers to ensure that the people and land growing our coffees are respected:

We pay a price which recognises the quality of the coffee and guarantees to cover the costs of production. This means that our producing partners are profitable in their coffee farming, which helps to guarantee the longevity of our industry and allows them to enjoy an improved quality of life.

We go beyond this by working not only directly with the coffee farmer, but also with internationally recognised organisations to ensure that everybody working on the farm, from the farmer to the picker, is doing so in line with International Labour Laws and with environmental considerations.

Coffee supply chains are deeply complex, covering difficult terrain over vast geographies. Our role within this industry is to connect rural, smallholder farming communities with the urban, digitally driven markets their coffees serve.